Challenges in Today’s Business Marketing to Create “Lifetime Customer Value”
Challenges In Todays Business Marketing To Create Lifetime Customer Value “ Customer value ” is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them (source: small business chronicles ). In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are increasingly investing in Voice of the Customer (VoC) programs that employ a closed-loop process . One of the biggest challenges today in marketing one's business regardless of type, size or product/ services is the " Lifetime Customer Value " of Shareholders Context anchored at meeting Customers' needs and expectations ." Focusing on and increasing retention of existing customers and the risk-based approach of generating leads for potential customers. Content design, structure, access control, standards and availability of documented information to ensure traceabil...